Vine was sold to Twitter back in 2012 by the co-founder Rus Yusupov and news came out that the app was going to be closed down. Social media is full of competition and it can be seen in platforms being closed down. When other social media apps like Instagram began to allow its users to post videos, Vine lost users. Although it was under Twitter, it wasn't profiting as much anymore. To teenagers, it was a platform to make videos to express ourselves and replay small moments and play around with the loop function of the app. How will the Vine stars reach their viewers? Which social media platform will they move to? Will the Vine videos that were already posted on other websites/apps like Tumblr and Twitter disappear because of the links not being available anymore?